We're All About The Business of Art

One smART Gallery is passionate about the BUSINESS of art. 

One smART Gallery has built a business around providing artists with well-marketed, well-attended venues to sell art.  We ask that at least 25% of an artists' work for smART Gallery be "studio clearance" work with lead-in pricing to encourage new collectors.  The remaining work should be current work at prices you choose.  The mix of pricing helps attract both new and continuing collectors to the show. 

Here are some reasons to consider art for "studio clearance" pricing:


• unframed art
• last season's work
• testing a new style
• exposure in a new market or for an emerging artist
• practice work, studies
• demo or studies sale (art teachers/students)
• moving sale
• studio clearance
• student work



The best way to sell your work is to make sure tons of people see it.
One smART Gallery produces well-marketed art events that attract media attention and between 3,000 -5,000 shoppers over the course of the event. 

Jingle on the James marketing includes:

Full page ads specifially for the Jingle on the James event in Style, RTD, Richmond Mag, Boomer Life, VA Living

250 event posters posted in the Richmond area

FaceBook Event Invitation to 2,000+ (includes the following lists:  smART Gallery, Rocketts, Boathouse, Salvation Army, smART Gallery artists)

Email announcement and invitation campaign to 16,000+ (12,000 Salvation Army, 4,500 Rocketts, 1,500 smART Gallery, 500 Boathouse, Venture Richmond)

Inclusion in online event calendars around the state

PR campaign promoted towards ad pubs, Grid magazine, TV news media, Richmond neighborhood bloggers and Tweeters.


The best way to show off your work is in a beautiful home environment.
Our show space at the Holiday 2009 show at Rocketts Landing is gorgeous, right on the James and features 2 fabulous restaurants for holiday dining.

The best way to expand your customer base is with exposure to new people.
One smART Gallery attracts a broad base of NEW customers, many of whom you won't find in the traditional gallery district.



One smART Gallery provides artists with:

• An outlet for discounted original artwork
• Solid marketing for a concentrated sales event
• A high volume of ready buyers
• Premier display space for minimal cost. 
• 100% commission to artists on all art sold
 

Artist Endorsements:

The show worked beautifully for me probably because I really did clean out my studio of old work and drastically discounted the work to get rid of it. Thanks for all your hard work.
- Pat Angevine

Just wanted to thank you for including me in your Lost Art sale.  It forced me to put my things out there and just see what would happen.  Getting that check in the mail was awesome.  Thanks again.
- Mary Mason Wood

Thanks again for all the time and energy you spent marketing my work. You're a Star.  Peace.
- Rhonda Corley

You put on a great show and everyone I know is just waiting for your next one.  I got another Commission from a realtor just yesterday for a fireplace painting for his home on the RIVAH.
- Joan Osmalav

Tyler, I think you did a great job, showed enthusiasm, advertised and worked to make it a success.
- Sylvia deShazo

The surroundings were beautiful.  You had a terrific idea and great marketing skills.  Keep me on your list.
- Pat Trgina

I sold my first paintings through you. I now feel a little more confident and am excited about painting. Please keep me in mind if you have any more shows in the future. I truly do believe you have a wonderful concept.
- Cabell Gorman





One smART Gallery produces Virginia art events that deliver
A READY-TO-BUY, ART-LOVING CROWD.
(just ask a participating artists)